History

Race Winning Brands Europe (RWBE) historically started as ProX Racing Parts, a Motocross oriented Engine parts brand. In 1998 The Dover Corporation acquired Wiseco Pistons, followed by ProX Racing parts and shortly after that JE Pistons. With this small group of companies, a platform Performance Motorsports Inc. (PMI) was founded. Through the years many brands have been added to the group. Since ProX Racing Parts had a geographically convenient location in Europe, it became the location of the Sales Office and Warehouse for all PMI Brands to support every corner of Europe. In order to improve the service and execute a one-stop-shop strategy, PMI Europe continued adding many more “external brands”.  Mostly from the USA. In early 2017 PMI Europe was acquired by a new Private Equity group and as a result the name was changed to Race Winning Brands Europe (RWBE). Under the new private equity umbrella a significant amount of brands have since been added to our portfolio.  Resulting in both strengthening our brand portfolio as well as our expertise even more. 

Products and market

Our product portfolio is extensive. At RWBE, we do not only provide the majority of the material required for building a race engine, but we also provide many of the parts for outside the engine as well. Think engine management, Exhaust and Transmission components. With ProX Racing Parts, in the Powersports segment, this goes even further with high wear and tear items like brake components and filters. We supply parts for both the enthusiast level up to the professional racer and for both the Automotive and Powersports segment.   

Today

Through the years we have been adding many new brands to our portfolio, elevating our product range and expertise in both the Powersports and Automotive segments. Today, we are not only the head office of the successful ProX Racing Parts brand, but also the only European Automotive distribution company with such a large product portfolio readily available from a significantly large inventory. A total of around 30 internal and external brands boosts our product range to a level exceeding 55.000 products, supporting thousands of applications. 

Having direct access to data and systems from our brand factories around the world we can provide knowledgeable, reliable and fast service to the European market. Furthermore, we leverage on our strong and reputable brands to gain local market knowledge and by maintaining close contact with our many happy customers.                                                                                                 

Customers

We do not sell directly to end consumers but only to dealers and distributors in the Powersports and Automotive industry.  Besides the traditional aftermarket channels, we also supply to many OEM companies with products for prototyping as well as first equipment. If you want to become a distributor or dealer of RWBE, you can click here to sign up.